Why???

Ease of Use...

Massage into beard and mustache, comb and/or brush while shaping, then...

More reasons...

All-In-One formula, contains carrier oils, moisturizers, and shaping/hold ingredients
Apply the Black Bar, massage into entire beard and mustache while reaching the skin beneath
No other product of its kind!

Protects from...

Breakage and Fraying
Dryness
Sun and UV rays
Effects of excessive heat
Effects of cold temps
Moisture